HAMIDAH IBRAHIM,
SENIOR CONSULTANT
Hamidah Ibrahim stands as a distinguished Corporate Communications Specialist, boasting an expansive 30-year career that traverses numerous industries including financial services, insurance, retail, and governmental sectors. A graduate from UITM, Shah Alam Selangor, with a Bachelor of Communications (Broadcasting), Hamidah has honed a comprehensive suite of skills encompassing Marketing Communications, Public Relations, Government Relations, Internal Communications, and bilingual Translation services (Bahasa Malaysia to English and vice versa).
Known for her leadership skills, Hamidah is recognized for her reliability, articulate communication, and innovative, resourceful mindset. Her tenure as the Head of Strategic Communications Department at Perbadanan Nasional Berhad (PERNAS) in Kuala Lumpur from April 2010 to August 2023 highlights her strategic vision in public relations and corporate communication, fostering impactful collaborations and enhancing franchise business awareness.
Her collaborative leadership style and unwavering dedication to excellence have been instrumental in navigating the complexities of the rebranding process at Pernas. With a proven track record in brand management and strategic marketing, she has played a central role in orchestrating Pernas’ journey towards rejuvenating its brand identity and market positioning.
As a key figure in CIMB Aviva Assurance Berhad from 2003 to February 2010, Hamidah played a crucial role as Assistant Head of Department in the Brand & Marketing Communications Department. Here, she curated marketing communications content, led innovative campaigns, and significantly elevated the brand’s presence within the CIMB Group’s overarching strategies, showcasing her ability to translate corporate vision into effective communication strategies.
Hamidah’s international exposure includes her role as the Secretary of Malaysian Asian Ladies Circle (ALCLA) in Los Angeles, California, from 1997 to 2002, where she engaged with Malaysian Ladies Associations and the ASEAN Ladies Circle of Los Angeles, demonstrating her global perspective and adeptness in international platforms.
Her earlier roles in Public Bank and Metroplex Holdings Berhad solidified her foundation in public relations and corporate communication, paving the way for her remarkable achievements. Throughout her distinguished career, Hamidah Ibrahim has consistently demonstrated exceptional competence and dedication, establishing herself as a formidable force in the field of Corporate Communications.