ELIZA MOHAMED,
EXECUTIVE DIRECTOR
Eliza leads the strategic communications team at FineTouch, working with senior leadership in businesses. She has more than twenty years’ experience with global corporates across a range of diverse industries, including legal, tobacco, media, and Formula 1.
She obtained a LL.b (Hons) from the University of Leeds and subsequently, admitted as a Barrister-at-law from the prestigious Lincolns Inn, London in 1992. She spent five years in legal practice before transitioning to a career in corporate affairs.
In 2001, Eliza joined Philip Morris International as its Government Affairs Manager. She quickly assumed additional responsibilities as Manager, Communications & Public Affairs in 2003. During her time at Philip Morris International, she developed a deep understanding of effective communication strategies.
From 2006 to 2011, Eliza served as the Group General Manager, Corporate Communications of Media Prima, Malaysia’s largest integrated media group. In this role, she oversaw media relations and developed comprehensive communication strategies for the group’s diverse business interests.
After leaving Media Prima, Eliza joined Maybank, one of South East Asia’s largest banks. Over the course of nearly five years, she served as the Group Head, Corporate Affairs & Sustainability. She was instrumental in developing the bank’s sustainability strategy, which ultimately led to multiple award wins for ESG performance. She also led the team responsible for the company’s 20/20 Sustainability Plan.
Her next career milestone was serving as Chief Communications Officer at Sime Darby Plantation Berhad which proceeded after a very short stint with Nestlé Malaysia as Director of Corporate Affairs.
She is also a Partner in the legal firm of Salleh Abas, Yaacob & Sofiah.